e-academy – IT training excellence in Cardiff, Newport, Bristol and South Wales

Course details
Fee £135
Days 1
Code SMFB
Course dates
May 
Jun 
Jul 
Aug15
Sep 
Oct 

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Social Media For Business

The Social Media For Business training course is available at our Cardiff training centre in Wales, which is also within easy reach of Newport, Bristol and South Wales

Overview

 

If you're not already using Social Media Marketing to connect with customers and generate traffic to your website you may find you will soon be dropping down Google's rankings and potentially losing business. Social Media is now an essential part of the marketing mix.

 

Course Outline

 

'Social Media For Business' provides a practical introduction on why and where to use social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact for you.

 

We will provide you with an introduction to social media covering The 4 Stages of the Social Media ROI Cycle.

 

Setting up, running and optimizing an effective social media campaign happens in four stages:

 

  • Stage 1: 'Pre-Launch' Clients often have some form of Social Media presence already. Studies have found that this presence is disjointed and does not have a clear and coherent strategy. To move forward it is necessary to unify existing platforms, decide what is appropriate for the client and then rationalise accounts accordingly.
  • Stage 2: 'Launch' 100% of the efforts are typically focused on launching 'the Big 4': LinkedIn, Facebook, Twitter and YouTube.
  • Stage 3: 'Management' In Stage 3, approximately 60% of a company's focus is on 'the Big 4' (or 'the Big 4' plus more) and then more time devoted to creative and offer development, quantitative metrics (traffic, inbound links, 'likes', etc.) and on qualitative metrics (brand sentiment, surveys, polls, etc.).
  • Stage 4: 'Optimization' Where the magic really starts to happen!

 

On completion of this course delegates will:

 

  • Have a greater understanding of Human Behaviour vs. Technology
  • Understand the underlying principles of Social Media to engage with clients
  • Effectively create compelling content to increase an online presence
  • Have an overview of Metrics - How to Measure Your Effect
  • See a 'Real-Time' Analysis of Existing Accounts
  • Learn Tips, Tricks and Shortcuts to Business
  • Learn Business Success Using LinkedIn, Facebook, Twitter, and YouTube

 

There will also be a  'Real-Time' demonstration of  LinkedIn, Facebook, Twitter, and YouTube Functionality and a Q & A's session.

 

We also offer a 'Social Media Masterclass' that combines all of our courses into one great price, follow the link for more details.

 

This training is presented by e-academy, in association with LetUsBeSocial.